I read in Wednesday’s edition of L.A. Radio People.com a glowing story about former talk show host Joe Ortiz. I worked with Joe once and my encounter was, uh… devoid of glow.1972. I’m a relief engineer at KABC and their sister station KLOS-FM. That meant I played the records on KLOS and played the commercials on KABC. My shift on Sunday nights was to play the public service shows. As preposterous as it sounds now, radio and television stations once were expected to actually serve the community. A certain amount of their programming had to be devoted to public affairs. So of course stations would bury these shows in the middle of the night or early and late Sundays when no one was listening.
One Sunday night I see we have a new program scheduled. IMPACTO. It’s a talk show geared to the Hispanic community. I’m thrilled. It was live. Normally I played half hour tapes on how to fill out Social Security forms.
The host is Joe Ortiz. He’s relatively new to radio; primarily a community advocate. I ask, “What’s the game plan?” He says he’ll take calls and if there’s a lull I’m to just play a record. What kind of record? He says it makes no difference, just grab something KLOS normally plays. Sounds easy enough to me.
So he starts taking calls. And every other one starts off like this: “Hey man, I’m tired of this fucking shit…” Whoa! Every two seconds I’m diving for the kill button (we were on an eight second delay). I tell Joe on a break to remind his callers they’re not allowed to swear on the radio. He gets pissed at me. That’s censorship. No it’s not, I tell him. It’s the FCC. We could lose our license. He ignores me.
So for weeks I’m hitting the kill button so often you’d think I was tapping out Morse Code. Needless to say, our relationship was frosty.
From time to time there are lulls and he calls for a record. He says, “We’ll be back right after a little music” and I play Crosby, Stills, & Nash or whomever. KLOS was your classic rock station even before we knew the stuff was classic.
So one night the swearers aren’t calling. He signals for a record. I grab one from the rack and cue it up. He announces on the air, “We’re going to take a break but here is a record that expresses the perception of the Hispanic community.” I let the record fly. It’s “Dead Skunk In the Middle of the Road”.
Joe goes nuts. I show great restraint by not falling to the floor in laughter. I say, “It’s on the playlist. Who the hell told you to introduce it like that?”
So Joe files an official union grievance on me. I have to go before a board of the Chief Engineer and union representatives. I’m charged with being a racist. Once they hear my side of the story they fall on the floor laughing. The grievance is dropped and I’m completely pardoned. Better yet I’m taken off that shift.
For years I had no idea whatever happened to Joe Ortiz. He hasn’t befriended me on Facebook. And then in the article I learn he’s primarily no longer in broadcasting. But ironically, his last on-air gig was hosting a talk show on a Christian station. I wonder how “Hey man, I’m tired of this fucking shit…” would go over there.
P.S.
On a totally unrelated subject, I know a lot of my readers also follow Earl Pomerantz's blog (if you don't you should). Anyway, he had a little health scare that proved to be not nearly as serious as he had first thought. So he wants me to remind you that he's continuing to blog. Check him out while he's still alive. Thanks.
